Approach

What gets built, how, and on what terms.

01 The system

What actually gets built.

ICP definition and market mapping

Who actually buys, and on what trigger.

Data and list infrastructure

Sourcing, enrichment, deduplication, and signal-based triggers: funding rounds, planning approvals, mandates, capacity auctions, grid connection milestones, contract end dates, asset transactions.

Messaging architecture

Built on domain-specific pain, not templates.

Channel selection and sequencing

Email, LinkedIn, calls, and physical direct mail where the buyer is not reachable by email.

CRM build and pipeline architecture

So the system is an asset the client owns.

AI layers

Qualification, prospect research, personalisation at scale, reply handling.

Reporting

Cost per meeting, per opportunity, per closed contract.

02 How it works
01 Audit

Map the commercial engine, the ICP, and where revenue leaks.

Sign-off gate
02 Build

Construct the system, tested and documented.

Sign-off gate
03 Operate

Run it, iterate on real reply and conversion data, hand over an asset the client owns.

03 Commercial model

Engagement fee

One-time build.

Retainer

While under contract.

Performance-based compensation

Intended to be the largest component.

Performance carries the most weight because incentives should be aligned.

Fifteen minutes is enough to tell whether this fits your firm.

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Outreachable Solutions

Karl Christiaens
London

Outreachable Solutions Ltd, registered in England and Wales, company number 17095468. Registered office: Apartment 26 Regency House, Imperial Wharf, London SW6 2SB.