Outbound that fires on the market signals telling you a firm is about to buy.
Outreach is what most firms need first. It is not the only thing built.
Market map, data, messaging, channels, CRM, AI layers, reporting.
Supplier and vendor sourcing, run on the same signal infrastructure.
Candidate sourcing and outreach for roles the market is short on.
Automation around pipeline, reporting and the admin that follows.
Different buyer, different trigger, different system.
The list is not the point. If your buyers can be identified, and something observable tells you when they are ready, the method holds. Robotics and automation suppliers, software vendors, specialist consultancies, services firms and finance firms all have the same shape of problem. Focus is small and medium-sized firms, not majors.
An MSc in renewable energy from Imperial and time on the investment team at Gresham House New Energy. The sector is not being learned on your account.
A purchased list is stale within months. The systems run on events that keep happening: approvals, transactions, renewals, auctions.
Data infrastructure, CRM, sequences and documentation are handed over as an asset. If we stop working together, it keeps running.
You speak to the person who builds and runs the system. Nothing is passed to a junior once the contract is signed.
Who is building it
I have sat inside the capital stack of energy transition assets and seen how these firms originate, diligence and win work. I now build the acquisition systems that side of the industry has never had.
Investment analyst on the energy transition team.
MSc in renewable energy.
AI and cloud solutions work with IBM. Data analyst at a UK independent power producer.
A $20m equity co-investment and $400m of debt refinancing, as part of the deal team.
Three phases, two sign-off gates. You approve before it is built, and before it goes live.
Map the commercial engine, the ICP, and where revenue leaks. You get the map whether or not we go further.
Construct the system: data infrastructure, messaging, channels, CRM and AI layers, tested and documented.
Run it, iterate on real reply and conversion data, and hand over an asset the client owns outright.
Founding clients
More of the fee at risk, in exchange for the right to use the results as a reference. Engagement fee, retainer, and performance-based compensation, with performance intended as the largest component.
Fifteen minutes. If it isn’t a fit, I’ll say so.
Outreachable SolutionsCustomer acquisition systems for the energy industry. Karl Christiaens, London.
